Television and Digital Recruiting
that turns Eyes into Action
Why Our Story Driven Recruiting Works
In the age of distracted minds and media, the knee-jerk trend is to join the circus of noise.
To create hype reels and the latest dance moves.
No doubt there's a strategic place for well performing short form social content.
But even with thousands of views, if the audience only remembers superficial antics...
What's the point?
Deeply creative story driven content focuses on the greater WHY.
Viewers understand the significance of your message.
Seeing themselves in a story unfolding.
That they can become the hero.
Even when they can't see in themselves.
And when audiences connect emotionally, they remember the message.
Our Emmy Award winning Ads and PSAs consistently get attention and traction.
Transforming hearts and minds in a moment into action.
Through television which is still the most powerful option to 'stop the scroll'.
And digital for pre-rolls ads, streaming channels and strategic shorts.
SUCCESS BY THE NUMBERS
'We Are the Future' 2024 PSA
North Carolina Association of Fire Chiefs
2M
Impressions across Streaming TV / Digital
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65K
Full Length Video Views
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03
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04
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Why Story Driven Recruiting Works
In the age of distracted minds and media, the knee-jerk trend is to join the circus of noise.
To create hype reels and the latest dance moves.
No doubt there's a place for well performing short form social content.
But if the audience only remembers superficial antics instead of your message...
What's the point?
Story driven content is powerful when combined with highly visual creativity.
Viewers understand the moment seeing themselves in the story.
How they can become the hero they can't see in themselves.
And when they connect emotionally, they remember the message.
Our Emmy Award winning emotional stories consistently get attention.
Transforming hearts and minds in a moment into action.
Through television which is still the most powerful option for eyes without the scroll.
And digital for pre-rolls ads, streaming channels and strategic shorts.
Realized Value
In it's first weeks of airing, hundreds of potential new recruits stepped forward to learn more through the PSA's call to action. That impact is just beginning as more and more attention is shining on these heroes and this new volunteer recruiting effort.
